21Nov2011

Apple’s magical design studio and Jony Ive’s new toy

The timing of both a new Apple patent application and where I was in Isaacson’s biography this past week seemed to coincide perfectly,” Jack Purcher reports for Patently Apple. “While our report presents you with a brief overview of Apple’s latest toy for Jonathan Ive, the heart of this report really touches on Apple’s Magical Design Studio that mercilessly cranked out one hit after another for the past decade to the chagrin of their competitors.”

“In the bigger picture, while I may not have liked Walter Isaacson’s biography of Steve Jobs, there were certainly some real gems to be found,” Purcher reports. “Our report posted earlier this week titled ‘Steve Jobs Secret Meeting to explore an iPod Phone is Revealing’ covered one such gem. Another one presented here today is found in chapter twenty-six titled ‘Design Principles.’”

Purcher reports, “In context, I thought it only appropriate to point out how important, if not sacred, the design studio was to both Ive and Jobs.”

View the original article here